Decision Fit

About this Webinar

Better Decision-Making


Improve your decision-fitness – your ability to make decisions that deliver consistently better outcomes.



  • Which different decision-making styles exist
  • What the key differences are between effective and less effective decision-making approaches
  • Where you should focus to improve your decision-making
  • How you can contribute more effectively to decision-making in your organisation


About OKO

Winners of the AURA Award 2019, Best Small Agency, OKO help brands GET DECISION-FIT®.


Decision-fit organisations make better decisions, commit to actions and create tangible value from these decisions. OKO work with brands like Sky, Macmillan, The Economist and Heathrow.


Sign up to this webinar Get Decision Fit with OKO and AURA using the button below.


2nd October 2019 @ 12:30

Guest Speaker

Phil Codling

Insight Director, OKO

Phil is a senior strategist with 22 years as an internal and external analyst and consultant, including at Ovum, Datamonitor and The Institute of Customer Service, as well as working on major innovations in the US for BT.


AT OKO Phil works with clients in business services, government and the third sector, deriving unique insights to drive decisions that lead to improved outcomes.

Guest Speaker

John Heather

Solutions Director, OKO

John has spent 23 years as an internal and external consultant to the oil and gas, aviation and retail sectors in Europe, Africa and Asia. He has worked for Baines Simmons, the CAA and Shell.


He is an expert in behaviour change and an Accredited Psychometrist. John helps clients turn insight into action using OKO’s Decision Track model of evidence-led decision-making.


Suzanne Lugthart

AURA and Etsy

Suzanne, your AURA host, is a clientside researcher who’s worked with some of the planet’s best known digital brands including eBay, Rightmove, and Etsy.


She’s two AURA Awards of her very own: Best Client Speaker and, with team eBay, The Rockefeller (now Insight Impact Award).

Interested in AURA membership?