19th November – London

Cutting Edge Frameworks for Customer Centricity


This seminar is all about customer centricity and has been designed to give clientside researchers some practical frameworks to take away and use within their organisation.  Our speakers will, through real life examples, presentations and interactive workshops, share their expertise on creating a customer centric culture and using that to help your organisation flourish in the future.


Three great sessions to look forward to


12 Dimensions of a Customer Centric Audience (CSpace)

Through CSpace’s Customer Strength Framework, and using inspiration from brands which excel, this workshop will inspire ideas for how to design an approach to customer centricity that’s right for your organisation.


Creating a Customer Centric Framework for Future Growth (The Forge)

The Forge will share an insight tool originally developed for Unilever to help them decide the future direction of their beauty & personal care business.  As well as seeing it in action, you’ll leave better placed to pull together demographic, economic and consumer data into a framework that highlights where current and future opportunities for your organisation lie


Staying Close to Customers in the new world of GDPR (Compass)

Compass Research will share their expertise on GDPR compliance for customer centric organisations.  Crucially they’ll tell us why most Cookies notices are no longer compliant, why consumers are part of the solution and what you can do to address the challenges specific to your sector

Sign up to the Cutting Edge Frameworks for Customer Centricity seminar by logging in to the AURA website using the button below.


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