Building Customer Centricity: A Big Framework for Growth
The Forge will share their Big Framework for Growth, a strategic insight tool that brings the customer into the boardroom to inspire customer-centric decision making.
In the session The Forge will:
Sign up to this webinar Building Customer Centricity: A Big Framework for Growth with Simon and Lee from The Forge and AURA using the button below.
4th December 2019 @ 13:00
Founder, The Forge
A client side career helped me realise that I loved the upfront part of marketing – the exploration of the opportunity, the forging together of insight and the developing of strategy to take advantage of it. Hence it was no surprise when I leapt over the fence agency side 10 years ago.
Partner, The Forge
I believe you’ve got to be open to doing things differently to get somewhere new. It’s what led me from a career in archaeology, to one in advertising, to one in insight. An insatiable desire to keep learning about why people behave the way they do.
Suzanne, your AURA host, is a clientside researcher who’s worked with some of the planet’s best known digital brands including eBay, Rightmove, ITV.com and Etsy.