Brains, Waves and Automated Machines

24th July 2018

Back in May, members looked at tools and techniques that insight teams are using to maximise their brand and communications; e.g. neuroscience, eye-tracking, and facial coding.

 

We are continuing to look at how innovation in market research is leading to better customer insight, and how it challenges the ways things have always been done.

 

What to expect?

On the 24th July, join us for another thought-provoking session, where speakers will discuss how virtual reality and artificial intelligence offer a glimpse into the future, and how automation has been used successfully (and unsuccessfully) in insight.

 

But it’s not all about brainwaves and machines, as brands continue to uncover insights they haven’t unearthed before; through semiotics and getting ‘in real life’ with respondents. Even Whatsapp is now a research tool of note.

For You

At each event AURA hosts we want members to take away tangible learnings that can be taken back to the workplace. This event is no different, at this seminar you will experience the following:

 

  • Get Automated. Hear from the pros how to apply key automation skills in online research.
  • Be Appy. Learn how to apply the use of Whatsapp, Chatbots and AI in your research.
  • Replicate Reality. See how virtual reality can effectively mirror reality.

Sign up to the Brains, Waves, and Automated Machines seminar by logging in to the AURA website using the button below.

 

On the AURA Portal you will find full event details and sign up details:

Speakers

Dr Pippa Bailey

Ipsos MORI

Malcolm Evans

Independent Semiotics Consultant

Becky Loftus

Royal Shakespeare Company

James Pickles

Toluna

Natasha Delliston

Independent Semiotics Consultant

Benjamin Buckby

Corporate Culture

Andy Crysell

Crowd DNA

Nick Holden

Premier Foods

Imaad Ahmed

WARC

Richard Garnham

Ipsos MORI

Joey Zeelen

Crowd DNA

Secure your place at the next AURA seminar.