Best of the AQR: The Evolving Qual Showcase

26th September – London | 3rd October – Leeds


Best of the AQR: The Evolving Qual Showcase


Agencies and clients will demonstrate how qualitative is borrowing, adapting and creating to deliver great business impact – today and tomorrow.



This year’s theme will reflect how qualitative research is making the most of new technological opportunities and responding to client needs. The day will be split into three parts:


  • Fusion – making different approaches work together to deliver effective outcomes for clients
  • Immersion – immersing the client in the research, embedding the research into the client, so that outcomes build knowledge within the company
  • Transgression – how is qual breaking the old ‘rules’ and doing things differently. How is technology, the social media landscape and consumer engagement impacting the work we do

Sign up to the Best of the AQR: The Evolving Qual Showcase seminar by logging in to the AURA website using the button below.


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