Agile Insight: Less time, less money, more insight?
Increasingly stakeholders are asking us to do more with less.
Stefan Schafer, Director at Incite, AURA’s Agency of the Year, will tell us how agile can inspire us to make the insights and planning process more effective from start to finish and share some practical tips to for creating more agile projects.
Stefan Schafer is a Director at Incite Marketing Planning. His background is in large-scale public sector research. He’s moved into commercial research 10 years, focusing on FMCG, working in both qualitative and quantitative fields.
He now leads Incite’s FMCG practice and helps develop the agency’s consultancy offer.
Suzanne, your AURA host, is a clientside researcher who’s worked with some of the planet’s best known digital brands including eBay, Rightmove, ITV.com and Etsy.
She’s two AURA Awards of her very own: Best Client Speaker and, with team eBay, The Rockefeller (now Insight Impact Award).