On Demand: Humans + The Machine – Who Will Win The Insight Battle?

About this Webinar

20th June 2019

Humans + The Machine – Who Will Win The Insight Battle?

In this webinar we were joined by Strive Insight as they shared with us a fascinating exploration of how conventional qualitative and digital analytics identified how consumers feel about Artificial Intelligence being used in financial services and how brands can build trust in the technology.

In addition to this, we discussed how new technology combined with human intervention can extract better insights from online sources than ever before and the role traditional research should play.

Guest speakers included Mark Yeomans (Strive Insight – winners of AURA’s Best New Agency 2019) and Patrick Collins (Strive Insight).

 

Watch the Webinar Here

 

Joining AURA

If you are interested in finding out more about AURA, please visit our website or email by clicking here.

AURA corporate membership costs just £545 plus VAT per year for one Main Member and up to three Associates, working out at £100 plus VAT per head. Associate Members receive full access to AURA’s benefits and may attend seminars but only the Main Member may cast the organisation’s vote at any General Meetings. You can add more Associate Members if you wish, for just £100 plus VAT for each additional Associate Member.

 

Our seminars invite experienced speakers from both client-side and agency sources to talk on a variety of topics, selected by our members. AURA speakers share the ‘nuts and bolts’ of case studies, best practices, and methodologies with members sharing their successes and challenges along the way. They are a great learning opportunity and the seminars are supported by Q&A sessions and extensive breaks for networking, allowing members to delve into the detail and discuss what they have heard.

We also like to celebrate the very best in insight through our annual awards ceremony – The AURAs, where we award both client-side and agencies for their impactful research projects.

 

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